StatsMix Blog - Latest Comments

Re: Create PDFs of Dashboards

Nina Anderson — Fri, 09 Dec 2011 03:41:47 -0000

The best way to make a good impression is to send well done PDFs. I use Smart PDF Creator because it has the most options for customization, and it is very easy to use. http://www.smartpdfcreator.com

Re: The New Era of Marketing

Ben Giordano — Mon, 01 Nov 2010 13:44:12 -0000

I actually did a ~20 min presentation at a local community college on new marketing a few weeks back. Taped the whole thing on a flip cam and am editing it now. I'll pass you a link via twitter when i get it uploaded if you're interested in watching.

Re: The New Era of Marketing

tmarkiewicz — Mon, 01 Nov 2010 13:35:46 -0000

Went well, thanks! Lots of great discussion.

Re: The New Era of Marketing

Ben Giordano — Fri, 29 Oct 2010 11:17:33 -0000

Was just sifting through my google reader and came upon this article. I know it was a while ago now, but how did the presentation go? Looks like a solid speaker list.

Re: Significant interface updates

darrylxxx — Thu, 05 Aug 2010 18:04:50 -0000

I'd love to play with statsmix. I have been collating a lot of e-commerce metrics that bring a lot of data from multiple places (Magento, Google Analytics, Adwords etc.) I thought you and readers of this blog might be interested...

Common E-commerce Metrics

*Customer metrics*:
* No. orders
* Average order size
* No. new customers
* No. repeat customers
* Top [10] customer locations
* No. new customer registrations
* Total registered customers
* Ratio of new customers to repeat customers
* No. items per order
* No. abandoned shopping cart sessions
* Customer satisfaction

*Financial metrics*:
* Total gross revenues
* Gross & net Profit
* Avg. revenue per customer
* Marketing spend
* Gross Margin by product type
* Sales per visitor
* Cost per visitor
* Cost/profit per new customer
* Value of returns
* Cost & Revenue per campaign
* Revenue by product line
* Revenue by product
* Lost profit
* Return on inventory

*Web metrics*:
* Unique Users
* Visits
* Page Impressions
* Pages per Visits
* Time on Site
* Top [x] referral sites
* Top [x] exit destination sites
* Site penetration ratio

*Marketing*:
* Reach
* Response rate (Click through rate)
* Customer conversion rate
* Newsletter/ezine subscribers
* No. coupon codes redeemed
* No. discount codes redeemed
* Campaign: Number landing page page impressions
* Campaign: Number of times seen, impressions
* Campaign: Number of clicks and bounces
* Campaign: Number who stayed more than 10 pages
* Campaign: Number of orders
* Campaign: Average order value
* Campaign: Sales per thousand impressions

*Site Usability & Usage Metrics*:
* Clicks to Buy (CTB)
* Top [x] pages where sessions are abandoned
* Number of featured products clicks on home page
* Top product pages by views

*Operations Metrics*:
* Average order process time
* Average shipping days to customer